AfriSam Sales Pro - Field Sales

AfriSam Boosts Field Sales Efficiency with MAX for Brands

AfriSam needed a clearer way to support their sales teams in the field. Reps were covering large territories, dealing with different types of customers, and relying too heavily on manual updates and fragmented information. The goal wasn’t to overhaul how people work, but to make their day simpler and more consistent.

The solution focused on giving reps a practical tool that reflects how visits actually happen on the ground. Daily tasks, customer information, and follow-ups were brought into one place, so nothing gets lost between calls or after a long day on the road. Managers gained a clearer view of activity without adding extra admin for the team.

What made this project work was its realism. It was designed around real sales routines, not ideal scenarios. As a result, adoption was strong, visibility improved, and the sales team could focus more time on relationships and less time on reporting.